Benefit and make the world and people happy, carry out Lord’s good will on this earth by providing customers and companies with valuable things to see, taste, and enjoy through the optimal way.
Benefit and make the world and people
Brand strategy
Pietas' ultimate purpose and goals;
Therefore, business/service models pursue flexibility
valuable things to see, taste, and enjoy
Business Portfolio Strategy
6th industry wise, disrupt the exhibition, coffee and food markets; exhibition-immersive media art, coffee-AI-based coffee subscription services,
food-Seoul Gourmet
customers and companies
Segment Strategy
Expand opportunities to connect with "the world" and "people" by targeting both B2C and B2B markets
through the optimal way
Marketing/GTM/Partnership
Data-Driven Marketing
Grow-together strategy,
Partnerships-centric GTM strategy.
carry out Lord's good will
Company Values and
Management Strategy
Through “Pietas Caritas” management
Achieving an IPO within 5 years and pursuing ESG (Ecological, Social, Governance) values
Who we are
Benefit and make the world and people happy, carry out Lord’s good will on this earth by providing customers and companies with valuable things to see, taste, and enjoy through the optimal way.
Pietas Caritas
Pietas Co., Ltd., a company that loves and benefits(Caritas) all nations and people by the piety towards YHWH(Pietas)
The management policy of "Pietas", "Righteousness" regards YHWH as the CEO and the management that pleases YHWH,
Make decisions that meet the standard of "righteousness",
It is not just a policy of nurturing talents, but a holistic and all-round (internal and external) talent management and HR practice as a partner that grows "together".
Pietas believes that the pursuit of profit is not the end goal and ultimate objective, but
The goal is to help everyone in the ecosystem of the business that Pietas has entered into.
Our business model is
a tool to ensure consistency for the benefit of the world and people "to carry out the Good Will on this earth"-our ultimate goal.
Vision Value Cycle
Brand Strategy
Focus on organic decaffeinated coffee beans
Pursuit of eco-friendly packaging
Management philosophy
"Pietas (reverence)
Caritas (compassionate love)"
Segment Strategy
Targeting both B2C and B2B markets
Where you can meet “the world” and
“people”expand opportunities
Business Portfolio
Market disruptive
6th industrial report (immersive media art),
Drink (AI-based coffee subscription
economy service),
Food (Seoul Gourmet) related business
and service model
Marketing/GTM/
Partnership strategy
Data Driven Marketing
Grow-together strategy
Partnerships-centric GTM strategy
Corporate Values and Management Strategy
Through “Pietas Caritas” management
Achieve IPO within 5 years and
ESG (Ecological, Social, Governance)
pursuit of value
